About Us

Anju’s passion for jewelry and design started at a very early age. She was born in the beautiful and colorful state of Rajasthan in India, surrounded by a rich culture, natural beauty, and a creative environment. In 1993 Anju and Gaurav Agarwal invested in their future and moved to America. While Gaurav spent his days working on his Ph.D, Anju began using her eclectic eye for beauty and flare, to make jewelry and sell it at local craft fairs. As her jewelry sales began to take off, Gaurav quit his job so he could focus all of his attention on helping Anju grow her jewelry business. On a trip back home Anju met a talented but struggling group of artisans that could not keep consistent work. It was then Anju decided to partner with this artisan group and move manufacturing back home to India where she knew she could provide these artisans with consistent work. We are happy to say that more than 12 years later we are still working with this very same artisan group + many more, and over the years their quality of life has improved significantly. Each piece of jewelry is hand-crafted by artisans and hand-packed with care in our Atlanta, GA showroom. Anju’s exposure to different cultures has been a lasting source of inspiration which springs to life in her unique design concepts.

Mission Statement

Our mission at Anju is to create unique, hand-crafted products that blend traditional craftsmanship with modern trends. By partnering with artisan groups we are able to provide an economic opportunity for our artisans and their families in an environment that supports cultural heritage, creative expression, and fair trade practices.

We love our artisans and are committed to their well-being.

We have established a consistent source of employment for our artisans, creating more job opportunities while maintaining a family-friendly environment that prioritizes their well-being. Our female artisans have the flexibility to work from home or bring their children to work, and as a result, many have been able to provide their children with educational opportunities they may not have had access to previously. This initiative empowers marginalized women to earn their own income and gives them the freedom to spend it as they see fit.

As we continue to expand our support for these artisans, they can safeguard and pass down traditional techniques and craftsmanship that have been cherished for generations. Without this support, many of these exquisite crafts would be at risk of disappearing entirely. Your purchase plays a vital role in helping us sustain these artisans’ livelihoods and significantly enhance the quality of their lives.

Totes For Textbooks

1 Bag = 1 Textbook

We are dedicated to donating one textbook to a school-going child in India for every reusable eco-bag that we sell. The more bags you buy, the more books we can provide for these children who are often not able to afford them even though the school fees may be subsidized. We are working directly with schools in India and raising money to provide these much-needed textbooks and school supplies to children.